The 1969 model year brought few modifications. Exterior changes included a new grille with a center divider and new longitudinal taillights, both designed by Harvey J. Winn. A new trim line called the Special Edition (SE) was added. This could be available by itself or together with the R/T, thus making an R/T-SE. The SE added leather inserts to the front seats only, chrome rocker moldings, a wood grain steering wheel, and wood grain inserts on the instrument panel. A sunroof was added to the option list, but was ordered on only 260 Chargers. The bumble bee stripes returned as well, but were changed slightly. Instead of four stripes, it now consisted of a wide stripe framed by two smaller stripes. In the middle of the stripe, an R/T cutout was placed. If the stripe was deleted, a metal R/T emblem was placed where the R/T cutout was. Total production was around 89,199 units.
There were two different 383 engines available for the 1969 model year: 2-barrel and 4-barrel. The 2-barrel was rated at 290 hp. The four barrel engine was rated at 330 hp and was identified on the air cleaner as "383 / FOUR BARREL". The 330-hp engine was unique to the Charger model in 1969. While this engine was available with an un-silenced air cleaner option, it differed internally from the 335-hp 383 "Magnum". Differences between the 330-hp 383 4-barrel and 335-hp 383 magnum were mostly internal. Both versions used the Carter AVS carb and the larger exhaust manifolds from the 440 Magnum engines, but the Magnum had a windage tray in the oil pan, a different camshaft profile, and different valve springs. In 1969 the B-series engines were all painted Chrysler Engine Turquoise with the exception of the 4-barrel 383 four speed and 440 Magnum engines which were painted Chrysler "High-Performance Orange". As usual, the 426 Hemi was painted "Street Hemi Orange".
The 383 Magnum motor was used in Road Runners and Super Bees, but did not appear in a Charger body until 1971.The television series The Dukes of Hazzard (1979–1985) featured an orange 1969 Dodge Charger that was named The General Lee.
"The General" sported the Confederate battle flag painted on the roof and the words "GENERAL LEE" over each door. The windows were always open, as the doors were supposedly welded shut for racing, and the actors would do a window slide to get in and out. The number "01" is painted on both doors. Also, when the horn button was pressed, it played the first 12 notes from the de facto Confederate States anthem "Dixie". The car performed spectacular jumps in almost every episode, and the show's popularity produced consumer interest in the car.